INSIGHTS / TOPIC
B2C Customer Acquisition
Connect audience understanding, useful content and conversion journeys.
Questions to help you plan
How do I get customers for my online store?
Start with a clear customer group and a useful offer. Make delivery, returns and product details easy to understand, then test one suitable acquisition channel with a defined budget and measurement plan.
Should I use SEO or paid ads for a new store?
SEO can address recurring customer questions but takes time and ongoing work. Ads can test a proposition with spend, provided the landing page and measurement are ready. Neither guarantees profitable sales.
Why am I getting traffic but no sales?
Check whether visitors match the offer, whether the product page answers objections and whether shipping costs or checkout errors cause friction. Use available funnel data and customer feedback before increasing spend.